The Coppo style

Harmony and elegance, attention to detail and the search for quality without compromise

Coppo wines have always expressed Piedmontese wine tradition, and tell a story of hard work in the scope of one objective: excellence.

Coppo follows every stage of the winemaking process with passion and diligence from vine growers, specialized enologists, and expert vintners. Their goal is to guarantee maximum respect for the grape variety and for the environment, developing it so it best expresses its inherent characteristics.

“We like to imagine our wines leave an emotional aftertaste. This doesn’t have anything to do with its aromas or flavors, but of a sensation that awakens memories of pleasant times.”

Freshness and Personality

The winery’s style prides itself on a powerful structure and finesse. Coppo believes that every wine, whether it is a Riserva or a younger bottle, must demonstrate its distinct personality and character, while maintaining a great drinkability.

Coppo aims for the fresh, carefree fragrance that expresses their younger wines best, from Chardonnay Costebianche to Barbera L’Avvocata, Gavi La Rocca and Spumante Metodo Classico Luigi Coppo.

The great wines of Coppo, including Pomorosso, Riserve della Famiglia, Monteriolo, Barolo, and sparkling wines Metodo Classico Riserva Coppo and Piero Coppo, are characterized with elegance, finesse, and a surprising longevity. Like every great wine, their distinctiveness comes from their ability to retain enjoyment and drinkability while expressing character and complexity.

Pioneers of the “new” Barbera

In the 1980s, Coppo winery came to an important turning point.

The Barbera wines that they produced – all of high profile – began to undermine the widespread belief at the time that this variety, the Barbera, was made for mass consumption and was thus incapable of great expression.

The deciding factors of Barbera’s rebirth were vineyard management that lowered yields; harvesting grapes at the correct level of ripeness; and the introduction of barriques during their maturation. These changes brought a more open bouquet to the wine, and a complexity and richness that was ready to compete with the more noble red wines of Italy.

It was in these years that the Barbera d’Asti Pomorosso had its first harvest (1984), affirming it as one of its variety’s top expressions.

Thirty years later, Pomorosso is still considered a model label, and a precursor of Barbera’s new path in history.

Inside the history of Piedmont’s white wines

To discuss white Piedmontese wines and attribute great importance to them as Coppo has done for the past 30 years might seem strange, as Piedmont is a land of great red wines. In reality, several white grapes are included among the oldest native grape varieties of Piedmont. For example, Cortese (whose name comes from “wine for the royal corte,” or nobles’ court); and overall Moscato, whose presence has been recorded in Piedmont since the 13th century. Not long after these first recordings, Moscato found its land of choice in Canelli.

The production of red wines was already broad and widespread, but for the most part destined for the populace. It was a high quality white wine that was destined to just a noble few. In addition, to think that Chardonnay, Pinot Nero, and other varieties only recently arrived in Piedmont is another common error.

Many think that the French imported these; on the contrary, it was Filippo Asinari, count of San Marzano and Costigliole d’Asti, who fell in love with these French varieties. This extraordinary man, a politician and valued military strategist, returned from France in the early 1800s with several different vines in tow – among which were Chardonnay, Pinot Nero, and Cabernet Sauvignon – and grew them at his estate in Costigliole d’Asti.

These varieties continue to endure today because the composition of our soil and microclimate is conducive to their growth.

Here, the marine sedimentary soil is calcareous and composed of white marl and clay. The strong presence of minerals, including gypsum, ferrous conglomerates, and calcium carbonate give Gavi and Chardonnay great minerality, savoriness, and longevity.

Innovators by tradition

Respecting the traditions of great Piedmontese wines does not mean renouncing innovation. Coppo continually looks towards the future, and it is this spirit that has brought the winery to over 120 years of history. It has allowed Coppo to anticipate market tendencies without ever losing sight of their identity.

As Coppo is always growing and evolving, in the spirit of tradition and modernity they have joined with the project Wine Research Team, which involves numerous Italian wineries of international prestige.

In embracing the Wine Research Team’s principles, Coppo adopted an innovative technical-scientific protocol that allows them to make Barbera with no added sulfites. It is not only free of defects or conservation problems, but it also beautifully expresses the nuances of the territory and of the Barbera variety. Barbera d’Asti Cascina Gavelli, first released in 2014, comes from the best vineyards that are exposed to the optimal amount of sunlight. The careful management of the vineyard, rigorous selection of grapes exclusively harvested by hand and transported in small crates, and the precise temperature control during harvest have allowed them to produce a fresh, juicy wine. It is extremely approachable, as should be a Barbera of great character and personality.

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