Coppo and Dosio’s growth did not experience any setbacks, not even in the two-year period of the pandemic, marked by a widespread downscaling in the wine sector. Coppo joined the Dosio Group in 2021, a positive calendar year in terms of financial turnover. In fact, the total revenues surpassed the figures of 2020 and, more surprisingly, those of a non-pandemic year like 2019.
For the historic winery in Canelli, the total turnover in 2021 marks + 33% on 2020 and + 4.8% on 2019. As for Dosio winery in La Morra, the results were even higher with a + 37% on 2020 and + 8% on 2019. To sum up, the growth registered in 2021 vs pre-pandemic figures for the Italian market is 13% for Coppo and 19% for Dosio.
The data was fully disclosed and discussed in January at the annual meeting of Coppo Sales Network, still organized via videoconference for safety reasons.
“It is a really important growth – says Gianfranco Lanci, representative of the ownership for the Dosio Group. We are really satisfied with these results and with the first few months of business together”.
The new goals of 2022
2022, new goals in the name of continuity.
“We expect a year of confirmation and development – says Paolo Coppo.
With Coppo joining the Dosio Group, there’s plenty of room for development. Coppo will continue to strive for the highest quality and the best values of the territory. The work started and the investments that have been planned by the Group allow us to look to the future with great enthusiasm “.
The pillars of Coppo’s production remain the classic method sparkling wine and barbera, through the Alta Langa and Nizza appellations.
“We want to consolidate the brand as a reference for these denominations – explains Luigi Coppo, CEO of Coppo. Our history and our values drive the research for the best expression of sparkling wines and Barbera wines of the territory “.
Alta Langa has a rapidly growing market. According to the Consorzio, Alta Langa sparkling wine registered in 2021 a + 42% increase in value compared to 2019. The estimated market for 2022 is 3 million bottles.
Incoming: + 20% compared to 2019
Alongside the traditional Horeca market, in Italy and around the world, hospitality in the cellar remains a key axis for the present and for the future for Coppo and the whole Group. Despite the closures dictated by the pandemic in the first part of 2021 and the challenges for international travel, the turnover for visits and tastings in the historic Canelli winery grew by 62% on 2020 and 20% on 2019.
“Our visitors are very enthusiast – says Luigi Coppo. There is a genuine desire to know our wines and our territory that continues to grow, day after day “.
Vision and investments
The vision of the Dosio Group is to build a bridge between Langhe and Monferrato in the name of quality, connecting two different territories through the offer of wines, distributions and hospitality experiences. “Quality in every detail” is the watchword.
“We started by integrating the management of the vineyards of the whole Group, according to Coppo quality standards – explains Gianfranco Lanci. We have added another 5 hectares of vineyards to the portfolio, 1 in Barbaresco, 1 in Barolo, but also something for Barbera and Alta Langa. As a Group we have almost reached 70 hectares “.
In the meantime, the Group can immediately count on an expanded catalog of the excellent wines of Langhe and Monferrato.
“We will continue to invest in vineyards and production because we have great margins and ambitious goals, both abroad and in Italy. We strive to be a reference player for Nizza and Alta Langa but also for Nebbiolo, Barolo and Barbaresco”.
Finally, Lanci stressed the importance of the investments for the development of hospitality, to respond to growing demand from enthusiasts and visitors in the Langhe but also in the Unesco territories and cellars of Monferrato.
“Incoming is the other great axis. We are expanding and reorganizing the hospitality for all the sites, starting from the Dosio winery in La Morra and Coppo in Canelli. We will be able to double our carrying capacity”.