The Coppo family history intertwines with the development of the City of Canelli, which in the early 1900s had already established itself as the Capital of Italy’s famous sweet sparkling wine Moscato (Muscat). The region was also rich in Barbera, but the family followed the trail of sweet bubbles for a little over a century and consolidated. Thus it is under the auspices of Moscato that at the turn of the century, founder Piero Coppo begins producing sweet sparkling wines that become a distinctive mark of ‘made in Italy’ long before Anglo-Saxon custom coined the phrase. The evolution of sweet sparkling wines into drier wines or brut pinot noir based offerings was obvious, as was the need to measure up the Barbera to the big reds from Monferrato and Langa.

The company flourishes and becomes solid as the elegant family mansion in the heart of the city testifies, with its long series of cellars tunneled out of the hillside that reveal the different geological layers of various epochs. Piero is succeeded by his son Luigi, who enlarges the family business equipping it with the instruments and facilities needed to compete in a difficult but growing post-war market. Luigi then passes on to his four sons: Piero (named after the founder), Gianni, Paolo and Roberto a philosophy of life and production, a spirit that can be felt in the vineyards they’ve inherited and from which today’s wines are brought to life.